Okay...I already know the answer to this. It's on AMC because they're the cable network who foots the bill for the production of Mad Men (along with that most heinous of movie studios, Lionsgate, home of the Saw movies, Jason Statham, and the Saw movies. Did I mention the Saw movies?)
I just watched Mad Men season 2 on DVD and I loved it (for the record, I recommend buying the regular DVD box set of any TV show...all you seem to get with Blu-ray on TV is extra grain). I purposely waited a whole YEAR to watch it to avoid watching it as new shows debuted on AMC last year. That's how much I despise this cable netlet.
Why? Well, to me at least, AMC stands for "Another Month-long Commercial." AMC regularly butchers movies to insert commercials, a practice also condoned by TNT, TBS, USA, and other movie-showing cable outlets. There's a difference though. AMC stands for American Movie Classics, or it did at one point. The Classic part is debatable. Unlike the far superior--and commercial free TCM (Turner Classic Movies), AMC has been eating its young on the air for years now, sometimes extending a 90 minutes movie to 2.5 hour length just to sell commercials. And the movies they've shown in the past could always qualify as debatable as "classics."
Mad Men put AMC on the original programming map and after an extended negotiation period--where Lionsgate was also involved--the network finally came up with a deal to get creator/showrunner Matthew Weiner back to run the series. This is one of those cases where the series is so intertwined with the creator that to let someone else take over would have been like voting FDR out of office in 1940 and voting Wendell Wilkie in. I so enjoyed watching the second season on DVD a few weeks ago, that I am steeling myself to tackle it "live" starting this Sunday evening. But I know the commercials are going to kill it for me.
I know what you're thinking: Download it off iTunes and watch it. Let me just state my deep aversion to watching video on my computer. I can sum it up simply and succinctly: It makes me feel like I'm working. Seriously. I use my computer so much for work, that any time on it seems like more work. I hate the way it sounds, I hate the way it looks. And I have a pretty nice computer. But I have a nicer TV.
So I will probably "tough it out," (quotes added to differentiate myself from people starving in Africa), and give AMC a whirl on Sunday evening. At the very least I'll DVR it and watch it the night after, so I can fast-forward through the commercials. And what will I see? Well, despite an excellent article in the latest Vanity Fair (accompanied by photos of Jon Hamm and January Jones), there's not much info on the new season floating around. I'm pretty sure it takes place in 1963 (last season talked about the Cuban Missile Crisis, which was '62), and it begins with the birth of Don and Betty's new child. I'd wager that at some point in this season the Mad Men cast deals with the assassination of JFK.
I've tried to get some friends to jump on the Mad Men bandwagon but it's a tough sell. Let's face it: The pacing on the show is glacial. But what hooked me is the attention to detail. I grew up in the '60s, and I believe it's the turning point of the 20th Century. Yes, World War II changed the world, but the '60s refined it, course-corrected it (for better or worse), spun it off--to use a comic book term--into an alternate reality. The '60s changed everything. From the election of JFK to his assassination, from Nixon's fall and rise, from Vietnam to free love, none of us would be here today without those years, that strange, scary, rollicking decade.
The other thing about Mad Men--for me at least--is how much it's about selling. Not just the ads the staff at Sterling Cooper comes up with, but the mask Don Draper wears each and every day. Draper (Jon Hamm) is the core of the show and he is living a lie. He's not Don Draper, he's Dick Whitman, a Korean War vet who swapped identities with a dead soldier. I'm not sure why he did this, but he's ultimately always in danger of being found out. We've already seen Whitman's brother try to connect with him, and the strange relationship that formed between Draper's widow and Don/Dick (which was revealed in season 2). Don Draper has to sell himself every day, protecting his new identity. And in the meantime, he ends up still being a cypher. I don't know where season 3 will take Don Draper, or Betty, Peggy, Roger, Pete, and everyone else, but I know I'll be along for the ride in a plush new light blue Cadillac, with tail fins, leather seats, and instruments that look like a cockpit.