NBC, like the other 3 networks, is in the throes of flogging their new fall season. But at NBC that means more, since they've all but pissed away the legacy of "Must See TV," and the history of great comedies on the network. The days of Seinfeld are long gone, The Office is but an annoying shadow of its former self, and they renewed Whitney, because evidently they're aren't enough penis and vagina jokes on TV these days.
They've also come up with a new logo to signify their commitment to comedy, which this year means a show with a monkey called Animal Hospital. And it's absolutely baffling to me (the logo, not the show...although, maybe the show, too). It's a take-off on Milton Glaser's iconic I Love New York logo, which was created in the 1970s at a time when NYC was at its all-time low. One can argue that it inspired a city to pull itself back up. It's been imitated constantly since then.
And now NBC comes up with their own version, probably because they're also at an all-time low.
What does that even mean? We (peacock) comedy? We (NBC logo) comedy? We (NBC) comedy?
I want to be a fly on the wall in the pitch meeting for this. Did they do it in-house or pay an agency a ton of money to come up with it? Do they have any idea that it's a take-off on the I Love NY logo, and if so, do they know that it makes NO FUCKING SENSE WHATSOEVER? How did they explain it, and what light bulb flashed over the collective heads of the company that made them want to buy this?
How many TV execs does it take to be so wrong about so much? Evidently at NBC, all of them, including those in the design department. But maybe that logo was designed by Whitney Cummings. After all, it does have a cock in it.